[BE:SSOBLY]2025 Makeup Trends Uncovered: Are You a Demure Glow or a Dark Siren Stunner?

2025 Makeup Trend Breakdown: Demure Look vs. Dark Siren Look

As a blogger who usually writes about skincare, I wanted to explore something a little different today. Inspired by my personal interest, I’m diving into two of the hottest makeup trends dominating the beauty world right now—Demure and Dark Siren. These trends are not only striking in contrast but also deeply connected to how we express our skin, mood, and daily vibe through beauty.

What is the 'Demure' Look?

Derived from the French word "Demeur," meaning quiet and modest, Demure makeup focuses on understated elegance, sheer tones, and natural softness. Moving away from the bold, glitter-heavy Y2K looks, this trend embraces a minimalistic, no-makeup-makeup aesthetic that exudes calm confidence.

This style went viral through Jules LeBlanc’s TikTok content promoting quiet confidence and has now become a go-to beauty mood worldwide.

Key Features of the Demure Makeup Look

Korean Celebrity Inspiration: One of the most iconic representations of the Demure trend is Korean actress Ko Yoon-jung. Her makeup style perfectly embodies this look—subtly elegant with translucent skin, barely defined eyes, and softly toned lips. For this blog, we’ll be featuring Ko Yoon-jung’s imagery as a visual reference to illustrate the essence of Demure makeup.

• Skin Finish: Lightweight, natural foundation that lets your skin's texture show through. Radiant, hydrated glow (not shine!) is key.
• No Highlighter, Yes to Inner Glow: Instead of highlighters, use hydrating skincare to create a lit-from-within sheen.
• Eye Makeup: Skip heavy eyeliner; opt for tightlining or soft brown shadows. Curl lashes for a clean, open look.
• Lips: Go for muted MLBB tones or glossy, blended tints that enhance your natural lip color.
• Blush: Dusty coral or peach tones placed lightly on the cheeks to evoke natural warmth.
• Hair: Softly styled with minimal product, focusing on texture over hold.

Demure makeup celebrates softness, restraint, and effortless elegance.

This look is perfect for daily wear, office settings, or a first date. It’s easy to replicate and gives off a polished, composed impression without trying too hard.

Rise of the 2025 Dark Siren Look

According to Pinterest’s 2025 trend report, following 2024’s “Mermaidcore,” we’re now entering the era of Dark Siren Core—a bold, sensual contrast to Demure.

Key Features of the Dark Siren Makeup Look

Korean Celebrity Inspiration: Representing the Dark Siren trend is Korean actress Han So-hee, known for her smoldering gaze, smoky eyes, and defined features. Her signature looks are the epitome of mystique and sophistication. We'll be using her visuals in this blog to illustrate the aesthetic of the Dark Siren style.

• Smoky Eyes: Deep blacks, navy, and grays for dramatic shadowing and seductive dimension.
• Bold Eyeliner: Fully lined waterlines, sharp wings, and intensity at the lash roots.
• Highlighter Usage: Unlike Demure, Dark Siren embraces shimmer to enhance cheekbones, nose bridge, and eyelids.
• Lips: Think dried rose, nude mauves, or rich burgundy. Matte or satin finishes work best.
• Contour Game Strong: Structured cheekbones and defined facial angles for maximum drama.

If Demure is a gentle glow, Dark Siren is a deep, magnetic stare.

 

Demure vs. Dark Siren: Which One Fits You?

 

BESSOBLY Picks for Every Mood

• Camellia Barrier Core Cream: Ideal for achieving a hydrated, glowing base for Demure days.
• Cuthera Turmeric Serum: Evens out skin tone and preps for bold Dark Siren statements.
• Jeju Vegan Soothing Gel: Calms skin and smooths texture for both styles.

Final Thoughts: Which Face Will You Wear in 2025?

Demure reflects your quiet elegance; Dark Siren reveals your magnetic edge.
In both looks, your base—the skin—sets the tone.

These aren’t just trends. They’re beauty archetypes that invite you to express your mood, your identity, your artistry.
One day you’re calm and graceful, the next you’re powerful and mysterious—and that’s the beauty of it.

Whatever your vibe, healthy, nourished skin gives your makeup the power to truly shine.
Through thoughtful skincare and expressive beauty, you can shape your look in any direction you desire.